Defining the "Brand"

Think of Brand as a Person... Define your Brand. This creates a foundation for all other components to build on. It will serve as your measuring stick in evaluating any and all marketing materials and strategies.

step 1: DEFINE.

1. What do you offer? Define the qualities of this.

2.What are the core values of what you offer? What are the core values of your company?

3.What is your mission?

4. Any Specializations within your company?

5. Target audience market?

6. Existing tagline or slogan? What message is it sending?

7. From the answers you've gathered so far, what is a personality/character that could represent you? (Celebrity, car, etc.)

What qualities about this character stand out? Is the personality innovative, creative, energetic, or sophisticated?

8. How does this personality interact with your target audience? Which qualities get the attention of your audience?

9. Review your answers, create a profile, describe the personality with words just as if you were writing a personal ad. be creative.