(from imjustcreative.com)
When you need a healthy shot of inspiration in the veins, don’t get caught up with the seemingly endless variety of logo and design inspiration galleries. So much focus is placed on these sites, that we seem to assume these are the only places to get current inspiration. This is far from the truth. These galleries offer a very limited perspective on design, usually just surface eye candy. Inspiration comes not just from pretty colours, but the reason why those ‘pretty colours’ were used.
It’s all about context. Logo design galleries don’t offer this essential ingredient, ‘in context‘. They are out of context, and this can be very misleading, especially for the less experienced amongst us. It is also can make a logo look like alost soul if it’s placed out of context. Some logos need to be seen in situ, in the environment for which it was designed. Not just a gallery, sitting idly on its own.
I should note here that the one exception to the above. LogoGala.com ‘Fresh Logo Inspiration’. Deron Sizemore has done a great job of allowing designers to add ‘context’ the the submitted logo designs. One should not underestimate the value of this feature in a logo inspiration site. It helps us understand the ‘whys’ of a particular design, rather than just seeing ‘pretty colours and shapes’.
In my most humble opinion, use these galleries wisely. Appreciate them for what they are, but don’t rely on them. If you really want the low down on why people design logos and brand identities, then the answer is this, read.
Here are a list of books with various doses of case studies:
Logo Design – Vol 1 – Publisher : Taschen
Logo Design – Vol 2 – Publisher : Taschen
Logo Lounge – Vol 3 – Publisher : RockPort
Designing Matters, Logos – Publisher : RockPort
Logo Savvy – Publisher : RockPort
Identity Crisis – Author : Jeff Fisher
Designing Brand Identity – Publisher : Wiley
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